Make your business AI native

Your team uses AI.
But does AI know your business?

ChatGPT without context produces generic output. We embed AI into your systems so it understands your business, your processes, and your people. That's when productivity genuinely changes.

How it works
30 minutes, no obligationYou leave with a concrete plan

The real problem

Your team has AI tools.

So why is everything still manual?

Your team has ChatGPT open. Maybe Copilot too. But the output is generic because the AI doesn't know your business. Without context, AI is just a faster way to produce fluff.

01

AI output that needs rewriting anyway

You prompt, you wait, you get something generic. Then you spend 20 minutes fixing it to sound like your business. Net time saved: barely any.

02

Knowledge trapped in people's heads

The answer exists in your tickets, emails, shared drives, or someone's memory. AI can't reach any of it. So every question still takes a person to answer.

03

Everyone's experimenting, nobody's scaling

Individual team members use AI in their own way. No shared systems, no consistent processes. The business isn't getting smarter. Individuals are just tinkering.

04

Pressure to 'do AI' with no clear plan

The board, the market, the competition. Everyone says you need AI. But which processes? What's the actual return? Nobody's answered that yet.

The real cost

How much revenue is wasted on admin?

Every hour your team spends on manual tasks is an hour they're not spending on billable work, client relationships, or growing the business. Plug in your numbers.

€32,475

per month

€390,000

per year

That's €390,000in capacity your team already has, tied up in work that doesn't grow revenue.

5
150
10h
1h30h
€150/hr
€50€600

How it works

From “using AI” to AI native.

We don't just plug in tools. We map your business, find where AI will have the biggest impact, then build and embed it so your team actually uses it.

01

AI Opportunities Map

We audit your workflows and identify where AI will genuinely move the needle. You get a ranked list of opportunities with realistic ROI, so you know exactly what's worth doing first.

02

Build & Embed

We build AI that understands your business. Your data, your terminology, your processes. It plugs into the tools your team already uses. No new platforms. No disruption.

03

Train & Handover

We train your team until the new way of working is second nature. Then we step back. You own everything. No lock-in, no ongoing dependency.

The difference

What changes when AI actually knows your business.

Answers in seconds, not days

A global enterprise had knowledge buried across thousands of tickets. Their team of 1,000 wasted hours searching. We gave them a brain. Now anyone can ask a question and get a real answer instantly.

Output you don't need to rewrite

When AI understands your terminology and standards, the output is actually useful. Not generic. Not fluff. Work your team can use straight away.

Scale without hiring

Take on more clients without adding headcount. AI handles the volume and the repetitive work. Your people handle the judgment and the relationships.

Your data stays yours

When privacy matters, we run everything on your infrastructure. No data leaves your walls. Built for businesses that take confidentiality seriously.

Who this is for

Businesses with 5 to 500 people.

If your people are the product and they're spending too much time on work that doesn't use their expertise, we should talk.

ConsultingLegalAccountingEngineeringRecruitmentInsuranceFinancial Services

Sound familiar?

Your team uses ChatGPT but it feels like scratching the surface
There's pressure to 'do something with AI' but no clear roadmap
Knowledge and processes live in people's heads, not systems
Growing the business still means growing the headcount
You want someone to build it, not hand you a strategy deck

Who we are

We built this for ourselves first.

AlpinEdge is Toby Jackson and Duncan Robinson. Between us, fifteen years of building and running businesses, from software companies to adventure businesses. Based in Lausanne, Switzerland.

We're both outdoors people. Climbing, skiing, time with our families. We started using AI to run our own businesses because we wanted to spend less time on admin and more time on the work (and life) that matters.

It worked. Other business owners noticed and asked us to do the same for them. That became AlpinEdge.

15+

Years building and running businesses

2

Founders. Senior people on every project.

Lausanne

Switzerland. Working across Europe.

Free AI opportunities call

Find out where AI will actually make a difference.

30 minutes. We'll look at your business, figure out where AI will have the biggest impact, and tell you honestly whether it's worth pursuing. No pitch. If we can help, we'll say so. If not, we'll tell you that too.

Your top AI opportunities, ranked by impact

Which ones are worth doing first

Realistic timeline and rough costs

Actionable next steps, with or without us

Questions

Things people ask us.

It means AI is embedded in your systems and processes. Not just a tool someone opens in a browser tab. It knows your business, your data, your terminology. The difference is like having a new team member who's read every document you've ever written, versus asking a stranger for help.

We use AI to run our own businesses every day. When we recommend something, it's because we've done it with our own money on the line. We also implement. We don't hand you a strategy deck and wish you luck. And when data privacy matters, we can deploy everything on your infrastructure.

ChatGPT is powerful but it doesn't know your business. It can't access your systems, remember your preferences, or follow your processes. We build AI that can. That's the difference between a generic tool and something that's genuinely useful.

The AI Opportunities Map takes about two weeks. From there, most implementations go from build to working solution in 4-8 weeks. We start with quick wins so you see value early.

When it matters, we deploy on-premise or in a private cloud. Your data stays in your environment. We work with regulated industries where this isn't optional. It's the baseline.

It depends on scope. The initial call is free and gives you a realistic picture of what's worth doing. We'll always be upfront about costs before any work starts.

Curious what AI native looks like for your business?

Book a free 30-minute call. No pitch. We'll look at your business and tell you honestly what's worth doing.